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of creating and refining the Guidelines over time. The GRI Guidelines are rising as an necessary instrument in enabling firms to communicate with their stakeholders about performance and accountability beyond just the monetary backside line. Applying institutional theory, we argue that environmentally reliable corporations incur less unsystematic inventory market danger than illegitimate companies. Firms earn environmental legitimacy when their efficiency with respect to the natural environment conforms to stakeholders’ expectations. This relationship was supported with the evaluation of media stories and stock costs of one hundred firms over a five-year period. The evaluation also showed that firms with low environmental legitimacy can attenuate this effect by expressing dedication to the natural environment. Does investing in a worldwide portfolio of main company sustainability companies add to, detract from, or don’t have any materials impact on portfolio efficiency? To answer this question we undertake an analysis of leading and lagging corporate sustainability firms utilizing information from the Dow Jones Sustainability World Index. An analysis of two mutually unique equally weighted leading and lagging global corporate sustainability portfolios finds that main sustainability corporations do not underperform the market portfolio. However, we find a portfolio of lagging company sustainability firms outperforms both the market portfolio and a leading company sustainability portfolio. Interestingly, we find

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